Thursday, April 15, 2010: IKEA UAE will be part of a global IKEA campaign to identify solutions for creating a sustainable life and protect Earth's natural resources.
IKEA's Never Ending List is an innovative roll-call of improvements which not only highlight sustainable products endorsed by IKEA designers, but also form part of IKEA's contribution to 'Earth Day' which is being celebrated this month on 22 April.
Although products from the Never Ending List have become the mainstay of IKEA's offerings at stores in Dubai Festival City and Abu Dhabi Marina Mall, IKEA will demonstrate responsibility to its customers by making them aware of how they can stay in step with IKEA to make a noticeable difference.
Among various products on the Never Ending List, available at IKEA stores, is a stylish drawer unit made from 100 per cent recycled PET plastic; soft bedroom fabric made from a renewable cellulose-based material derived from wood fibres sourced from tree farms, requiring less water than cotton farms; and a fruit basket made entirely from trunks of banana trees after the harvest.
The Never Ending List also tells customers how IKEA designs products and how production methods are optimised in cooperation with suppliers, resulting in lighter and more products per container to transport, leading to less energy waste and therefore less CO2 emission.
IKEA's vanguard position on sustainable designs and production values has allowed millions of customers to expect the finest award-winning social initiatives. Constantly questioning what it is doing and how it can be done better has resulted in IKEA's inventive Never Ending List of improvements, new designs and social initiatives aimed at taking better care of the environment, Earth's resources and each other. Says Mile Franicevic, Acting Group Director – Retail: "Our customers and the people they interact with are the beneficiaries of IKEA's research on sustainability. One reason why IKEA's prices are so competitive is that IKEA always tries to minimise costs by saving on raw material, energy and other resources. Even materials used for packaging are recyclable and contain a high content of recycled material.
"The IKEA vision is to create a better everyday life for the many. This includes a lot more than just a great home furnishing offer. It is also about taking social and environmental responsibility towards IKEA customers, coworkers and the people who produce IKEA products."
The Never Ending List can be found on www.IKEAuae.com
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